Archive for the ‘Business of Hunting’ Category

On Raising the Phesant Limit in South Dakota

Saturday, August 1st, 2009

Rick Ludt, president of the South Dakota Sport Hunting Association and manager of the South Fork Lodge in Dallas, SD recently wrote the article below voicing his opinion on recent request to raise the bag limit for South Dakota hunting preserves from 15 to 20 per hunter per day.

In this article, Rick makes some great points:

  1. Preserves are regulated by the SDGFP and follow strict release rules based on the total number of pheasants they take annually.
  2. Game take limits are set based on population. If the population of preserves is based on an unlimited supply, how does adding the option of taking 5 additional birds negatively affect the hunt?
  3.  Raising the limit from 15 to 20 will not necessarily mean all hunters will partake.  The additional 5 is based on those that want to pay – given the option, some may and others may not.
  4. Preserves are one part of a very lucritive SD Tourism / hunting industry. They are a part that pays taxes, create jobs and generate millions of dollars in revenue for the state.

Times are changing and hunting is no acception. Many times this change is hard to accept especially for resident hunters that have not been able or do not want to experience a preserve hunt.

Personally, I have hunted preserves across the country and as I write this, I can recall my first Colorado preserve hunt.  Upon arriving, my group was asked how many birds we wanted to take  - the number was unlimited (including hens).  My South Dakota roots would not allow me to take hens, but our group enjoyed a full day of hunting and our daily take was well over the proposed increased South Dakota limit of 20. 

Article taken from Arguleader: Rick Lutt - Author

Why raise the pheasant limit from 15 to 20 on preserves?

On the first impression, this seems to be an unreasonable request, but given proper information for an informed opinion, there are a few reasons to raise the limit.

As president of the South Dakota Sport Hunting Association, I was in favor of making the request, and I am in full support of the association’s desire to have this measure adopted.

First off, a person needs to understand how a preserve works in South Dakota. Preserves are licensed and monitored by the Game, Fish and Parks Department. Through the licensing process, we are scrutinized as far as location to public hunting, size of preserve and other factors.

Throughout the year we are required to keep records of birds harvested, date of release, and wild and released birds harvested.

One requirement is that we release 600 minimum full-feathered roosters and release one bird for every one harvested (wild or released) over the 600.

The general rule of thumb is that you release 11/4 to two birds before your hunt for a good quality hunt for your clients. One reason for this is that predators take their share and some leave the hunting area.

Another misconception is that preserves attract birds from a large area. The wild birds are territorial and seldom go farther than a mile from where they were hatched.

Currently on a preserve, we can harvest 15 roosters per person per day. For argument’s sake, say I have groups of 20, and they shoot their limit, which is 300 birds.  This could happen every day of the season, and I would keep releasing birds to meet the minimum, but in reality a lot more to keep the quality of hunt.

My goal is opening day every day. But if I have groups of five hunters, they can harvest only 75 birds on the same preserve. So the request that this group of hunters shoot a total of 100 seems like a very reasonable request.

One of the major concerns of the Sport Hunting Association board and myself was the public view of raising the limit.

Right now, the GF&P allows a harvest of 20 snow geese and unlimited crows. This is because they have determined this is reasonable with the population.

In years past when the pheasant population was higher, they raised the limit, even allowing hens. A request to shoot 20 rooster pheasants in a controlled environment from a virtually unlimited supply is a very reasonable request.

It should also be noted that this 20-bird limit will not be widely used because of the extra cost. It also takes more guides and dogs to conduct a hunt, and some places aren’t set up to accommodate an expanded hunt. This is a decision that will and should be made by each preserve.

The preserves seem to be viewed as hurting the hunting industry. Far from the truth. Like it or not, the hunting industry is changing, and we need to react to this before it is too late. Preserves in other states have no limits on their birds and also allow hens to be shot. In these difficult economic times, we need to do what we can to keep hunters coming to South Dakota and the preserves thriving.

More than $700,000 in preserve license sales, not counting nonresident small game permits and resident permits, were sold in 2008. I don’t have the dollar amount for purchase of birds, but it has to be in the millions.

Preserves also spend millions on wages, construction, habitat development and countless other expenses, all in South Dakota. Is five more birds worth it to keep South Dakota preserves competitive? I think so.

As president of the South Dakota Sport Hunting Association, I would like to publicly invite the GF&P, Wildlife Federation and any other organization to sit down together with the board to work on goals for the future.

Though we have some differences, we basically have the same goals. We need to keep South Dakota as the top destination for the best hunting experience available.

In years past when the pheasant population was higher, they raised the limit, even allowing hens. A request to shoot 20 rooster pheasants in a controlled environment from a virtually unlimited supply is a very reasonable request.

It should also be noted that this 20-bird limit will not be widely used because of the extra cost. It also takes more guides and dogs to conduct a hunt, and some places aren’t set up to accommodate an expanded hunt. This is a decision that will and should be made by each preserve.

The preserves seem to be viewed as hurting the hunting industry. Far from the truth. Like it or not, the hunting industry is changing, and we need to react to this before it is too late. Preserves in other states have no limits on their birds and also allow hens to be shot. In these difficult economic times, we need to do what we can to keep hunters coming to South Dakota and the preserves thriving.

More than $700,000 in preserve license sales, not counting nonresident small game permits and resident permits, were sold in 2008. I don’t have the dollar amount for purchase of birds, but it has to be in the millions.

Preserves also spend millions on wages, construction, habitat development and countless other expenses, all in South Dakota. Is five more birds worth it to keep South Dakota preserves competitive? I think so.

As president of the South Dakota Sport Hunting Association, I would like to publicly invite the GF&P, Wildlife Federation and any other organization to sit down together with the board to work on goals for the future.

Though we have some differences, we basically have the same goals. We need to keep South Dakota as the top destination for the best hunting experience available.

South Dakota Sport Hunting Association President Rick Lutt manages the SouthFork Lodge in Dallas.

The Pheasant Hunter’s Guide to Online Marketing

Monday, July 27th, 2009

“Whoa! BANG!! Good shot!”

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image credit: YoTut

There is nothing quite like bird hunting.

I’ve always enjoyed a good walk through the woods of Wisconsin on a cool autumn afternoon with my twelve gauge waiting to come upon a nervous ruffed grouse.

And while I’ve never been pheasant hunting in South Dakota I’ve heard my Dad and Uncle tell me stories from their many trips out to the prairies of South Dakota to share some laughs, beers, and a good walk through a prime field of birds.

My Uncle Jim always talked passionately about his memories of heading out West (for us in Wisconsin) with a couple good buddies for a week of fun and good times hunting for pheasants.

The passion so many hunters like you and I have for the sport we love parallels the passion successful businesses have for online marketing in today’s world.

Lots of hunting businesses are finding success in the online world by following some of the same offline strategies and passions they already have mastered.

Let’s take a look at how the passions of pheasant hunting and online marketing are similar…

Preparation

There are varying levels of success you can have with pheasant hunting depending on your preparation and dedication to the sport.

If you’re like me, you can take your shotgun out of the case for the first time in months, grab a few shells and head to the field.

This strategy is more about enjoyment and getting birds is usually a bonus.

This strategy works the same with online marketing – if you approach online marketing like a weekend bird hunter then you can expect similar results to my bird hunting experiences (some good stories, some good fun, and a few, but not many success stories).

It’s an old cliché, but there is a reason clichés occur…they hold some truth.

And when it comes to pheasant hunting and online marketing, it takes some preparation and dedication to understanding the various aspects of the task.

Pheasant hunting is fun and rewarding if you find enjoyment in the company of friends, the outdoors, and some exercise, but truly fulfilling satisfaction comes from conversion.

Think about your level of aspiration for your hunting business and plan to put forth the same level of effort into your online marketing efforts.

You’ll be rewarded with connections and conversions for your hunting business much the same as you will in the fields you walk each year.

Connections

Part of the fun and enjoyment from pheasant hunting is spending time with your buddies (human and K-9).

It’s always fun to get together with good company, jump in the trucks with a few good dogs and head to the field for a day of driving covered fields in hopes of kicking up some roosters. Sometimes the best part of the hunt is the laughter, shared stories, and memories created through the connections and interactions with people who share the same worldviews and interests.

Online marketing has the same characteristics of a good pheasant hunting trip with friends.

When you set out to market your hunting business online it’s best to take the view of making connections that are mutually valuable to those you encounter as well as yourself.

There are a lot of tools available on the Web that makes it easier to connect with hunters and many other great folks.

Social Media sites like Twitter, Facebook or hunting forums, blogs, etc. are all places where hunters congregate on the Web to share information, strategies, and ideas.

The biggest opportunity the Web presents for a hunting business owner is the endless amount of valuable interaction available.

You can connect with hunters (potential customers), other hunting business owners, non-hunting business owners, marketers, and other folks who are looking for valuable connection and interaction just as you are.

The best mindset to have when strategizing for your online marketing initiatives is to remember that mutually beneficial connections and interactions are the most important thing to focus on.

Just as pheasant hunting is about enjoying a pastime with friends and making memories that lead to a fulfilling life, online marketing is about connections and interactions that lead to new client avenues, valuable information and strengthened businesses.

Adjusting to Changing Conditions

Lots can happen out in the field and woods that forces a hunter to adjust and improvise strategy.

I enjoy bow hunting whitetails in the fall and the wind, temperature, crop placements, time of day, and much more all have varying effects on how I plan my hunt.

It takes a good hunter to have the ability to adapt to changing conditions.

When you’re taking initiative with your online marketing strategy you’re going to come across many changing occurrences.

Trends, tools, and habits change quickly on the Web.  It’s important to be able to recognize how various changes affect you and your business.  Adjust and leave previous logic behind in favor of new trends that may prove more beneficial.

Just as you make changes on the fly in the field when pheasant hunting, look for changes in the online marketing world and adjust when appropriate for your business.

Always Learning

The final point I’d like to make about online marketing is that it takes a mindset of continuous learning to be successful.

One of the things I always appreciated about my Dad was the fact that he always seemed to want to learn more about how to successfully hunt. He was always showing me new things that he’d read about or walking me through the field and woods looking at new areas for a possible hunt.

His mindset to continuously learn is something I try to emulate in my hunting life as well as my marketing life.  I find the most exciting thing about the Web is that things change fast and there are endless possibilities when it comes to learning about new tools, techniques, and strategies.

Summary

Pheasant hunting and online marketing are surprisingly similar.

Both require some preparation, adjustment, and a mindset of continuous learning.

They both are fun as well!

The Web is a field full of opportunity and it’s yours for the taking if you’re ready to do some hunting.

The most important point to take away from this article is that your online marketing initiatives should always have the goal of making connections.  Connections and interaction open the door to new learning opportunities as well as increase the reach of your marketing efforts.

Connections lead to a fuller life and ultimately a pull marketing platform for your business that is strong and powerful for converting customers for your hunting business.

Related articles on Hunting Connections

Offline Hunting Businesses Anonymous – 12-Step Program to Joining the Web

South Dakota – Truely A Hunter’s Paradise

For more online marketing resources see the archive of articles at Hunting Business Marketing.

Dayne is the founder and CEO of Hunting Business Marketing. For more information on how he can help you and your hunting business with your online marketing goals email him: DayneShuda@gmail.com

Introducing South Dakota’s #1 Hunting Resource – Again.

Wednesday, July 22nd, 2009

Many of you know that during this past few years I have divided my time between the states and Iraq as a member of the SD Air National Guard. In doing so, my website www.huntingconnections.com has for lack of a better term suffered.  The traveling and it’s natural toll on my personal and professional life has been expressed in my inability to keep new content on the site.

2009 brings a renewed focus and my 18 year veteran status has earned me the ability to be more selective in my tours.  Because of this, I have rededicated my attention to truly providing South Dakota’s #1 Hunting Resource.

A lot has changed in how hunting businesses and business in general market their services in the past decade. While not entirely obsolete, traditional newspaper ads are far less effective and magazine subscriptions are fading as more and more readers find the content they are looking for online.  Social media tools such as Twitter and Facebook are household names that open up a world of marketing opportunities to our industry if used correctly and all generations are turning to the world wide web as their primary source for information, entertainment and connections.

With 10 years of experience, analytics and wonderful partnerships throughout hunting community, I felt that 2009 was the best time to refocus my efforts in accomplishing my initial mission: Promote SD hunting in a positive manor, connect hunters with quality hunting operations and provide the most complete South Dakota hunting resource online.

What you’re likely to notice right away when you visit the site, is our new logo, the redesign of our Web site, and our use of the latest traffic generating tools online today. More than a design update, these changes represent our efforts to simplify our offerings and to organize our content in a way that offers a better user experience while maximizes the exposure of our outfitter partners. As you browse the new Web site, you’ll find that our focus is directed on what hunters are seeking when planning a SD hunting trip:

SD Hunting Outfitters
Hand edited directory of hunting outfitters across the state.  Hunters have the ability to sort by Name, Location or Price at this time and we will continue to refine our search capabilities as the year goes on. Our directory is designed to provide the key information potential hunters need to select a quality location that meets their needs and budget while promoting a variety of hunting operations across the state.

Lodging
10 years in the hospitality industry and the inspiration behind this site, told me that this category ranks among the top needs for visiting hunters. While many hunting businesses offer lodging as part of their hunting packages, this category is designed to help those hunters who might be looking for a place to stay while enjoying a self-guided hunts or public land hunt.

Land
A new category on the new site, the land feature offers information on self-guided hunting land as well as GFP walk-in production areas.  South Dakota is lucky to have wonderful resources and habitat thanks to dedicated land owners and as a result our ring-necked pheasant populations have continued to be among the best in the nation. These populations bring in many experienced hunters looking to hunt, but not necessarily need the assistance of a guide.  For this reason, I would like to continue to build a self –guided land directory where land owners can promote their contact information, location and description for experienced hunters.

Videos / Photos / Product Reviews / News and More
My experience in the online marketing game has tells me that while I would love to believe that site traffic can stay strong outside of the key search months of August – November, reality tells me otherwise.

In 2009, I will focus on offering video and photo contest opportunities for both hunters and lodges to post their best hunts, provide the latest hunting news using the latest social media tools like Twitter, Facebook, Flickr and Facebook and offering hunters product reviews and stories from dedicated hunting professionals across SD and surrounding states.

All of these features work towards accomplishing my mission: Promote SD hunting in a positive manor, connect hunters with quality hunting operations and provide the most complete South Dakota hunting resource online.

I hope this streamlined approach will help you in your efforts to either plan, book or promote an exciting South Dakota hunt.  As always, I welcome your comments and questions. Please e-mail us at eric@huntingconnections.com if you’d like to leave feedback or need more information on my services.

Offline Hunting Businesses Anonymous – 12-Step Program to Joining the Web

Monday, July 20th, 2009

Tonight I sat down to write a post on how hunting operations across South Dakota and the surrounding region can embrace the tools and opportunities the web has to offer in their marketing and promotion efforts, but found that one a wonderful writer from WI has covered this subject very well.  Rather than recreate the information I chose rather to share Dayne Shuda’s post with my readers.

Dayne has one of my favorite blogs online as he focuses on helping hunting operations better understand the changes technology brings to their marketing efforts and the opportunities that come as a result.   Please enjoy the read and check out Dayne’s blog at: http://dayneshuda.com
Even today, hunting businesses seem afraid to take advantage of the Web. People seem afraid to join the Web and use the tools available to make meaningful connections with future customers, business partners, and competitors.

For those who are or have been afraid to bring your hunting business to the Web and realize your full potential, here’s a quick 12-Step Program to help you get over your fear and take your hunting business to the next level.

1) We admitted that we are powerless without the Web and our business is unfulfilled without it

The Web statistics for the hunting industry are huge and the benefits of having a Web presence are simply too great to ignore anymore for hunting businesses.

It’s easy to decide to start a blog or Website for your hunting business today and have a presence today or within a few days. Take some time to admit that your business needs the Web.

If you need that extra incentive to push yourself over the edge, remember that the Web is another way to add value to your customers’ experience with your business.

By adding value to your customers’ experience, you’re increasing your chances of referral business, which is the best way to attract new customers.

2) Came to believe that the Web could restore our business’s competitiveness

Face it; if your business does not have any sort of online presence today, you’re behind your competition.

Today, hunting business have great Websites and blogs that are full of useful information, resources, and content for current and potential customers to use and benefit from.

If a customer has the choice of a business that offers a blog, a weekly e-newsletter, a content-rich Website, and a connectivity presence on sites like Twitter vs. a business that doesn’t have any, who are they going to choose?

3) Made a decision to focus our energy and our business lives on enhancing our connections with the Web

The Web is a medium of exchange for making connections. As a successful hunting business owner you already know how to make valuable connections with customers and business associates.

With the Web, you can increase your ability to make connections by using tools that enhance your ability to share information, resources and knowledge.

Your time and your customers’ time are important. The Web is a time saver for you and your customers.

Focus your energy on becoming familiar with ways the Web can increase your ability to connect with your customers and business associates.

Use the Web as a medium of exchange to enhance your business connections.

4) Made a searching and fearless inventory of our hunting business

It’s difficult at times to look for weaknesses in our business. Fear often plays a large role in our willingness to avoid an honest look at where we can improve.

Fear may also play a role in your reluctance to bring your business to the Web.

It’s not unusual for people to feat what they don’t understand. Lots of people don’t understand the benefit of tools like Twitter or a blog.

Do an inventory of your business. Don’t let fear deter you from analyzing that your business can benefit from the resources on the Web.

5) Admitted to ourselves and to someone else the exact reasons of why we need the Web to succeed

Once you realize that your business is better off with a Web presence, admit to someone else (a friend, a business partner, or a co-worker) that you are willing to take the steps necessary to succeed on the Web.

This step will help you remain accountable for your progress.

Success on the Web will come slow at first and it’s difficult to continue striving to succeed. Frustration will play a role in your early development. So it’s important to have others pushing you along and holding you accountable for the success of your business.

When you feel like giving up your pursuit of utilizing the Web, you’ll have the added drive of wanted to succeed to prove to yourself and to your friend, business partner, or co-worker that you have what it takes to be a success on the Web.

6) Were entirely ready to have the Web improve on our offline weaknesses

Even if your business has been extremely successful in its offline pursuits, there are areas where your business is weak without an online presence. Your ability to provide important and valuable content for your customers is one of the important areas.

Get to a point where you are willing to accept and become prepared to use the Web to improve your ability to provide valuable content for your customers.

Blogs, e-newsletters, e-books, email updates, etc. are just a few of the ways you can continue providing beneficial content for your customers more effectively online than you could offline.

7) Humbly asked others for assistance with Web tools and strategies

Don’t be afraid to approach others with your questions about how to effectively use the Web to improve your business.

Others in the hunting industry are willing to provide help and assistance so that you can succeed.

There are tons of great outdoor blogs you can visit for information on how to use the Web to improve your hunting business.

And you can always contact me dayneshuda@gmail.com. I don’t know much about the Web, but what I do know I’m more than willing to share.

8) Made a list of all the ways the Web can successfully help our business to succeed

After doing some research about how the Web can specifically enhance and improve your hunting business, it’s important to create a priority list.

Use this priority list as a guide and plan for increasing your Web presence.

Once you have this list created, you are ready to begin the process of bringing your hunting business to the Web.

9) Made a direct commitment to prioritize and implement a strategy for our hunting business based on the ways the Web can help our business succeed

Now that you have your priority list, it’s time to commit to implementing your business’s Web strategy.

Sometimes the most difficult part of implementing a plan is getting started.

If your #1 priority is starting a blog, take the first step of opening an account with a service like WordPress and follow their easy instructions for making your blog a reality.

Utilize resources and connections when you come across something you need help with. Don’t let fear deter you from moving to the next step in implementing your Web strategy.

10) Continued to take inventory of our businesses strategy and admit when we need to utilize new tools and strategies

People on the Web continue creating new tools and technology that can improve our business’s ability to add value to our customer relationships.

It takes a committed effort to continually stay in the loop on new technology and how it may or may not improve our hunting business.

Blogs, Twitter, and forums are all great places to join conversations about new technology and how it may help businesses like ours.

11) Sought through our passion for success to continue to improve our business and its strategy – both offline and online

Just as technology changes on the Web, our business strategy (both online and offline) needs to change.

There is a lot of trial and error on the Web. That’s what is great about the nature of the Web. We can try new things and if it doesn’t work out we can quickly change course and try the next strategy.

Even if you continually change your strategy, your customers will see you as someone who is willing to continue improving for their benefit.

You may start an email newsletter for your customers, but after some time you may realize that a blog might be a better strategy for enhancing the value you can provide for your customers.

12) Having an awakening as a result of these steps, we tried to continually work to improve the value of our customers through our business practices

As a successful business owner, you already realize that success comes from a willingness to improve the value you and your business provide for your customers.

This fact doesn’t change when you increase your business’s Web presence.

Remain committed to improving your business practices so your customers continually benefit as a result of their relationship with you and your business.

Women’s Only South Dakota Pheasant Hunt Set for Nov. 13-16

Thursday, March 26th, 2009

Women are invited to enjoy a weekend of pheasant hunting outside of Pierre, South Dakota Nov. 13-16.

This Women Gone Wild Weekend will feature guided hunting on more than 10,000 acres of high quality private land that’s teaming with wild pheasants. South Dakota Wild, a sporting travel service started 18 years ago by Jill Langer and her father, will offer two days of hunting, use of their bird dogs and opportunities to flush hundreds of birds a day.

Jill reports that groups usually limit out by mid-afternoon, which will give participants plenty of time for socializing. Each woman also will receive two free rounds of trap to practice her wingshooting with expert instructors.

“The whole point of this hunt is having fun in the outdoors,” said Jill Langer. “But this is not some rough hunting camp. It’s all about great food, good hunting, comfortable accommodations and making new friends. That’s what makes this trip so appealing.”

The weekend hunt package, which costs $1,095, includes three nights lodging at the Ramkota Inn in Pierre and eight meals – dinner Friday night, breakfast lunch and dinner Saturday and Sunday and breakfast on Monday. Airport pick up and drop off, transportation during the hunt and all bird cleaning also is included, though guests are responsible for traveling to Pierre and purchasing their South Dakota hunting license.

The hunt, which is hosted by Jill Langer of South Dakota Wild and hunt coordinator Dory Birkhofer, is limited to 30 participants. Women are encouraged to secure their spot as soon as possible as the hunt is expected to fill quickly. To register, contact Dory Birkhofer at dorybirkhofer@hotmail.com or 651-357-2362.

To learn more about South Dakota Wild, visit www.southdakotawild.com

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